ComparisonCustom system or spreadsheet: which one is right for your business
Compare a custom system and a spreadsheet on cost, security, automation and scale, and see which format makes sense for where your business is now.
October 27, 20266 min
OutBox Blog
Performance, SEO, GEO, branding and technology explained without jargon, the way we talk with our clients.
Comparison
SalesGoogle My Business at the end of the year: how to sell more
A practical guide to getting Google My Business ready for the end of the year: special hours, photos, offers, reviews, and a seasonal checklist to sell more over the holidays.
October 20, 20265 min
TipsGetting your site ready for Black Friday 2026: a guide to selling more
A complete guide to getting your site ready for Black Friday 2026: performance, an offer landing page, SEO, inventory and promotion, with a timeline starting in August.
October 13, 20267 min
SalesBlack Friday landing page: what it needs to sell
A complete guide to what a Black Friday landing page needs: the offer, the CTA, mobile speed, real urgency, and metrics. See when to start and which mistakes to avoid.
October 06, 20266 min
ComparisonLanding page or website: which one sells more?
Learn when to choose a landing page and when to choose a website, with cost, conversion, and SEO criteria to decide which format sells more for your business.
October 02, 20266 min
Local SEOWebsite optimization for AI: how to show up in ChatGPT and Gemini
A complete guide to website optimization for AI: how ChatGPT and Gemini pick their sources, which changes increase your citations and where to start.
September 30, 20266 min
SalesBlack Friday digital marketing: how much to invest before the date
A guide to the factors, market data, and common mistakes that help you decide how much to invest in digital marketing before Black Friday.
September 22, 20266 min
SalesHow much does a professional website cost in 2026?
Learn what drives the price of a professional website in 2026, the formats available and how to ask for a quote without falling into traps.
September 22, 20265 min
TipsWoodworking shop management system: what it costs and what to look for
Learn what a woodworking shop management system costs, ready-made vs. custom systems, the key features and common mistakes to avoid before you hire.
September 22, 20266 min
NewsWebsite or Instagram: what changes for your business
Website or Instagram: learn the difference between the two channels, when to prioritize each one and how to use them together to give your business more visibility and credibility.
September 21, 20264 min
NewsGoogle Business Profile and OutBox Soluções Digitais in the age of AI
AI assistants already check the Google Business Profile to answer local searches. See what changes on your profile and how OutBox Soluções Digitais keeps up with this shift.
September 19, 20264 min
SalesWebsite or Instagram for a woodworking shop: which brings more clients
Website or Instagram: find out which channel brings more clients to a woodworking shop and how to combine both with your Google Business Profile to get quote requests on a predictable basis.
September 19, 20263 min
Local SEOGoogle Business Profile: why creating articles for your profile matters
Publishing articles on your Google Business Profile keeps it active, answers questions before the first contact, and sends customers to your website. Here's how to set up a simple routine.
September 19, 20266 min
SystemsMicro SaaS: how to turn what you already know how to do into recurring revenue
Every month you solve the same problem for the same kind of client. A micro SaaS turns that routine into a product that bills on its own, month after month.
September 02, 20264 min
SEO and GEOYour site was built for Google, but now AI is the one reading it
ChatGPT and Gemini now answer in place of the click. See what AIs need to find on your site to cite your business, and what is stopping them today.
September 02, 20265 min
SystemsYour business doesn't fit in a spreadsheet: when a custom system is worth it
A spreadsheet only one person understands and a generic system nobody uses both cost you quietly. Here are the signs your operation needs custom software.
September 02, 20265 min
Felipe Melo
Founder and Creative Director
15years of experience
Who's behind it
My name is Felipe Melo and I run OutBox. I'm a designer and brand strategist, and I've spent the last fifteen years helping businesses look as good on the outside as they already are on the inside.
I believe in three things: every project needs an owner, every deadline has to be met and a beautiful website that brings in no clients is an expense, not an investment. That's why I'm personally involved in every step, from briefing to launch.
When you message me on WhatsApp, you're talking to me. No attendant, no queue, no promises we won't keep.
A good brand isn't the one that shouts the loudest. It's the one people remember when it's time to decide.
I've built brands and digital presence for
Casa46Escola de PlanejadosCouros do VallehClínica Paz PediatriaMaster Revolution