Idle profile
The last post on the Business Profile was months ago. People searching see a business with no sign of life, and so does Google.
Google Business · SEO and GEO
Get found on Google and cited by AI with new articles every month.
Articles built around your niche and your city, published on your website and promoted on your Google Business Profile. So you show up in search, on ChatGPT, on Gemini and in Google's AI Overviews.
- From 4 to 10 articles per month
- On your website and your Profile
- Plans from R$ 900/month
The problem
Why are customers choosing your competitor?
Often it's not price or quality, it's presence: whoever shows up with an answer at the moment of the search wins the conversation.
Website with no new content
Your website says what you do, but doesn't answer any of your customers' questions. Without a page that answers, there's nothing for Google to show or for an AI to cite.
Your competitor shows up first
Nobody compares ten businesses before reaching out. People click on whoever answered their question, and whoever answered gets the customer.
How it works
How does the service work, month by month?
- Step 01
Monthly content plan
We plan the topics around your niche and your city: the questions your customers ask before they buy.
- Step 02
SEO and GEO article
Each article opens with a direct answer and includes FAQs and real sources, in a format Google and AI can read and cite.
- Step 03
Publishing on your website
The article goes to your website's blog, with the title, description and structured data set up for search.
- Step 04
Summary on your Business Profile
We post a summary of the article on your Google Business Profile, with a link to the full article on your website.
SEO and GEO
What is GEO?
GEO is generative engine optimization: optimizing for the artificial intelligence tools that answer questions, like ChatGPT, Gemini and Google's AI Overviews.
It means writing and organizing content so these AI tools understand your business and cite your website in their answers. SEO is still the foundation, because AI reads what Google finds. The difference is the goal: SEO competes for a spot in the list of results, GEO competes for a mention inside the answer.
SEO
Competes for ranking
Puts your website among the results when someone searches on Google.
GEO
Competes for citations
Gets your business mentioned when someone asks an AI.
Why it's worth it
What does your business gain by showing up first on Google and on AI?
Your customers search in two places: Google search and the answers from artificial intelligence tools. An active Business Profile and articles on your website work on both at the same time, with SEO for Google and GEO for AI.
On Google, with SEO
Show up at the top of the map
Google says it ranks local results by relevance, distance and prominence. A complete, up-to-date profile linked to a website with content works on the two factors you control.
Every article is a new way in
A page that answers a real question from your customers can show up for people searching exactly that question, on Google and on your Profile.
Presence that adds up
An ad disappears the day the payment stops. An article stays online, month after month, adding up pages that work for you.
Customers who arrive more ready to buy
Someone who read your answer before reaching out already understands what you do and why to trust you. The conversation starts closer to the sale.
On AI, with GEO
Get cited as a source in the answer
Direct answers, FAQs and structured data are the format AI can read, understand and cite with your name on it.
Presence across every AI, not just one
AI tools look at the open web. Clear, consistent content on your own website increases the chance of your business being mentioned in any of them.
The right information about you
When an AI talks about your business, it uses what it finds. With your own content, you are the source on your services, region and strengths.
Claim the space before your competitor
An AI answer cites only a few businesses. Whoever builds content first takes that space, and whoever comes later has to compete with those already there.
It's not just ChatGPT. The same content works for the AI tools that search the web:
- ChatGPT
- Gemini
- Claude
- Perplexity
- Copilot
- Meta AI
- Grok
- DeepSeek
- Visão geral criada por IA do Google
- Modo IA do Google
How does the investment pay for itself?
Run the numbers with your own figure. Tell us how much a new customer brings in, on average, and see how many customers cover the plan and the setup.
R$
2new customers per month
pay for the Authority Plan (R$ 1.590/month). From customer #3 on, it's profit.
With the setup, the 6 months of the minimum contract add up to R$ 11.540 (R$ 2.000 setup + 6 monthly fees). 8 new customers in that period cover everything.
New pages answering your customers in 12 months
- No content0
- Essential48
- Growth72
- Authority120
A paid ad disappears the day the payment stops. An article stays online, and every month adds new pages that work for you.
And what if your business does nothing?
Standing still doesn't keep your business where it is. The competitor who publishes keeps moving, and the gap grows every month.
Competitor on the Authority PlanBusiness without content
- Today
People searching find the competitor who answered the question. Your business doesn't even make the comparison.
- In 3 months
AI cites whoever has content about your industry in your city. Without content, your name has nowhere to come from.
- In 6 months
A competitor with 10 articles a month already has 60 pages answering your customers. You have the same pages you have today.
- In 12 months
To catch up, you start from zero while they're at 120. Winning back the space costs more time and more money than starting now.
Plans
How many articles does your business need per month?
Every plan includes SEO and GEO articles, publishing on your website and a summary on your Google Business Profile. What changes is the volume and how much we invest in your city.
Essential Plan
One article a week to get your website and profile moving.
R$ 900/month
4 articles per month
+ one-time setup of R$ 2.000
Price per articleR$ 225
- SEO and GEO articles
- Publishing on your website's blog
- Summary on your Google Business Profile
- Topics planned for your niche
- Local SEO for your city (not included in this plan)
- Custom cover image for every article (not included in this plan)
- Monthly readership report (not included in this plan)
- Priority in production (not included in this plan)
Authority Plan
Enough volume to cover the questions in your market and become the go-to name in your city.
R$ 1.590/month
10 articles per month
+ one-time setup of R$ 2.000
Price per articleR$ 159
31% less per article than the Growth Plan
- SEO and GEO articles
- Publishing on your website's blog
- Summary on your Google Business Profile
- Topics planned for your niche
- Local SEO for your city
- Custom cover image for every article
- Monthly readership report
- Priority in production
Growth Plan
More topics per month to win ground in the most competitive searches.
R$ 1.390/month
6 articles per month
+ one-time setup of R$ 2.000
Price per articleR$ 232
- SEO and GEO articles
- Publishing on your website's blog
- Summary on your Google Business Profile
- Topics planned for your niche
- Local SEO for your city (not included in this plan)
- Custom cover image for every article (not included in this plan)
- Monthly readership report (not included in this plan)
- Priority in production (not included in this plan)
Setup
R$ 2.000paid once
By Pix or credit card in up to 12 installments, with the card issuer's interest.
Applies to any plan and is billed separately from the monthly fee.
What the setup includes
- Creation of your Google Business Profile or a tune-up of the profile you already have
- Setup of the blog article automation on your website
- Setup of the post automation on your Google Business Profile
6-month minimum contract, renewable for an equal period.
Payment by Pix or credit card. By card, the total contract amount in up to 6 installments, with the card issuer's interest.
Felipe Melo
Founder and Creative Director
15years of experience
Who's behind it
My name is Felipe Melo and I run OutBox. I'm a designer and brand strategist, and I've spent the last fifteen years helping businesses look as good on the outside as they already are on the inside.
I believe in three things: every project needs an owner, every deadline has to be met and a beautiful website that brings in no clients is an expense, not an investment. That's why I'm personally involved in every step, from briefing to launch.
When you message me on WhatsApp, you're talking to me. No attendant, no queue, no promises we won't keep.
A good brand isn't the one that shouts the loudest. It's the one people remember when it's time to decide.
I've built brands and digital presence for
Casa46Escola de PlanejadosCouros do VallehClínica Paz PediatriaMaster Revolution
Frequently asked questions
What do businesses ask before signing up?
Didn't find your question? Message us on WhatsApp and talk directly with the OutBox team.
No. If you don't have a website yet, OutBox builds one with a blog and its own dashboard to receive the articles. If you already have one, we adapt what's there. The website is quoted separately, because the scope varies from business to business.
There's no guaranteed ranking or exact timeline, and be wary of anyone who promises one. SEO is ongoing work: each article is a new page that Google can show and AI can cite, and the effect builds month after month. That's why the minimum contract is 6 months.
The OutBox team. We use artificial intelligence to help with research and drafting, and every article gets a human review before it goes live: fact-checked information, real sources and your business's tone of voice.
Yes, from one month to the next, either up or down. Just let us know and the change takes effect the following month.
The minimum contract is 6 months, renewable for an equal period. The terms for ending it early are agreed with you when you sign.
While your profile sits idle, someone else is answering your customers.
Tell us your industry and your city on WhatsApp. We'll show you the questions your customers ask and where to start.